{"id":1620,"date":"2021-01-11T06:00:00","date_gmt":"2021-01-11T11:00:00","guid":{"rendered":"https:\/\/innovativepixel.com\/IGIN\/?post_type=news&p=1620"},"modified":"2021-12-23T11:35:06","modified_gmt":"2021-12-23T16:35:06","slug":"central-garden-pet-to-acquire-green-garden","status":"publish","type":"news","link":"https:\/\/innovativepixel.com\/IGIN\/news\/central-garden-pet-to-acquire-green-garden\/","title":{"rendered":"Central Garden & Pet to acquire Green Garden"},"content":{"rendered":"

Green Garden Products, Norton, Massachusetts, a supplier of branded consumable gardening products, signed an agreement to be acquired by Central Garden & Pet<\/a>, for $532 million. The transaction is expected to close in the first calendar quarter of 2021, subject to certain closing conditions, including regulatory approval.<\/p>\n

The transaction marks the culmination of Green Garden Products\u2019 growth and evolution in the gardening segment, particularly in the past six years with the launch of its eCommerce platform, expansion into new categories and its partnership with Freeman Spogli & Co., a middle market private equity firm.<\/p>\n

\u201cGreen Garden Products has grown into the largest seed and seed starting company in North America. Our team is excited to join forces with Central Garden & Pet, a company with an outstanding team and an excellent reputation in the lawn and garden industry,\u201d says Michael Pietrasiewicz, president and CEO of Green Garden Products. \u201cAs a company that has historically focused on the early season gardener, we feel that this combination can now provide an opportunity to deliver new products and experiences throughout the entire journey of the gardener. In addition, this transaction is a testament to the outstanding work of our associates and our management team, and an acknowledgement of the excellent partnerships that we have established with our retail customers, suppliers, and Freeman Spogli & Co., who, in particular, has been an excellent and very supportive partner over the last six years.\u201d<\/p>\n

\u201cWe are thrilled to welcome Green Garden into the Central Garden & Pet team upon closing,\u201d says Tim Cofer, CEO of Central. \u201cOur new Central to Home strategy is focused on building further scale in our two operating segments and meeting consumer and customer needs. Adding Green Garden\u2019s well-known and trusted seed and seed starting brands for vegetables, herbs and flower gardens will expand our portfolio into an attractive adjacent garden category and will strengthen our footprint with key retail customers. Moreover, we expect to leverage our strong merchandising, brand building and digital capabilities to grow sales for both Central and our retail partners.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The transaction marks Green Garden Products\u2019 growth in the gardening segment.<\/p>\n","protected":false},"author":35,"featured_media":1621,"parent":0,"menu_order":0,"template":"","main-categories":[25],"class_list":["post-1620","news","type-news","status-publish","has-post-thumbnail","hentry","main-categories-business"],"yoast_head":"\nCentral Garden & Pet to acquire Green Garden - Irrigation & Lighting<\/title>\n<meta name=\"description\" content=\"Green Garden Products, a consumable gardening product supplier, signed an agreement to be acquired by Central Garden & Pet for $532 million.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/innovativepixel.com\/IGIN\/news\/central-garden-pet-to-acquire-green-garden\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Central Garden & Pet to acquire Green Garden\" \/>\n<meta property=\"og:description\" content=\"Green Garden Products, a consumable gardening product supplier, signed an agreement to be acquired by Central Garden & Pet for $532 million.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/innovativepixel.com\/IGIN\/news\/central-garden-pet-to-acquire-green-garden\/\" \/>\n<meta property=\"og:site_name\" content=\"Irrigation & Lighting\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-23T16:35:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/innovativepixel.com\/IGIN\/wp-content\/uploads\/2021\/12\/green-garden-products-to-be-acquired-by-central-garden-pet.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"467\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/innovativepixel.com\/IGIN\/#organization\",\"name\":\"Irrigation & Lighting\",\"url\":\"https:\/\/innovativepixel.com\/IGIN\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/innovativepixel.com\/IGIN\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/innovativepixel.com\/IGIN\/wp-content\/uploads\/2021\/12\/Irrigation-and-Lighting-LogoNoTag.jpg\",\"contentUrl\":\"https:\/\/innovativepixel.com\/IGIN\/wp-content\/uploads\/2021\/12\/Irrigation-and-Lighting-LogoNoTag.jpg\",\"width\":1117,\"height\":178,\"caption\":\"Irrigation & Lighting\"},\"image\":{\"@id\":\"https:\/\/innovativepixel.com\/IGIN\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/innovativepixel.com\/IGIN\/#website\",\"url\":\"https:\/\/innovativepixel.com\/IGIN\/\",\"name\":\"Irrigation & Lighting\",\"description\":\"The business and technology magazine for contractors\",\"publisher\":{\"@id\":\"https:\/\/innovativepixel.com\/IGIN\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/innovativepixel.com\/IGIN\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/innovativepixel.com\/IGIN\/news\/central-garden-pet-to-acquire-green-garden\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/innovativepixel.com\/IGIN\/wp-content\/uploads\/2021\/12\/green-garden-products-to-be-acquired-by-central-garden-pet.jpeg\",\"contentUrl\":\"https:\/\/innovativepixel.com\/IGIN\/wp-content\/uploads\/2021\/12\/green-garden-products-to-be-acquired-by-central-garden-pet.jpeg\",\"width\":700,\"height\":467,\"caption\":\"Green Garden Central Pet\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/innovativepixel.com\/IGIN\/news\/central-garden-pet-to-acquire-green-garden\/#webpage\",\"url\":\"https:\/\/innovativepixel.com\/IGIN\/news\/central-garden-pet-to-acquire-green-garden\/\",\"name\":\"Central Garden & Pet to acquire Green Garden - 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