{"id":1649,"date":"2021-12-13T06:00:35","date_gmt":"2021-12-13T11:00:35","guid":{"rendered":"https:\/\/innovativepixel.com\/IGIN\/?post_type=news&p=1649"},"modified":"2021-12-23T17:50:59","modified_gmt":"2021-12-23T22:50:59","slug":"bucknersuperior-introduces-new-name-logo-and-website","status":"publish","type":"news","link":"https:\/\/innovativepixel.com\/IGIN\/news\/bucknersuperior-introduces-new-name-logo-and-website\/","title":{"rendered":"BucknerSuperior introduces new name, logo and website"},"content":{"rendered":"

Torrance, California-based BucknerSuperior<\/a>, a manufacturer in the irrigation industry, unveiled a new brand identity, Superior, reflecting the company\u2019s commitment to quality, innovation, reliability, efficiency, and durability. The new name, brand identity and campaign are inspired by the company\u2019s 109-year-old heritage while reinventing itself for today’s modern irrigation industry. Superior\u2019s new look and feel represent a commitment to design and innovation.<\/p>\n

\u201cSuperior is the evolution of three highly regarded irrigation brands: Buckner, Superior Controls, and Western Brass,\u201d says Superior President Brian Babb. \u201cThese brands have grown and evolved to become consolidated under the Superior brand, and our brand relaunch represents the natural evolution of that transformation. It is essential we respect and honor the roots and values that built this great company; but it is equally essential we never stand still. We continuously innovate to ensure Superior is positioned to meet the changing needs of our customers. The corporate name change is the final piece in repositioning the company around the Superior irrigation business and one that allows us to move forward under a unified brand.\u201d<\/p>\n

The company\u2019s commitment is highlighted through a new brand campaign centered around two key statements: \u201cThe Superior Choice in Irrigation\u201d and \u201cEfficient Irrigation Starts with Superior Design\u201d. The brand is committed to delivering upon these promises to their customers through quality, innovative products and services.<\/p>\n

\u201cOur rebranding reflects the focus of our business and what we bring to market for our customers,\u201d says Joe Holohan, director of sales for Superior. \u201cIt honors who we were while focusing on continually delivering excellent value to our customers, both new and existing. The Superior name unifies our operations under the brand our customers know and trust and aligns our long-term strategic vision for the company.\u201d<\/p>\n

At the core of the new brand identity, the logo, is a modern representation of a crown symbolizing the splash a drop makes in water. The logo upholds Superior\u2019s enduring dedication to provide superior irrigation solutions for our customers and the industry. The new brand color, metallic \u2018bronzed brass\u2019, speaks to Superior\u2019s rich history built upon brass valves. The official launch took place at the annual Irrigation Association Trade Show in San Diego Wednesday, December 8.<\/p>\n","protected":false},"excerpt":{"rendered":"

The new brand identity, Superior, is inspired by the company\u2019s heritage.<\/p>\n","protected":false},"author":36,"featured_media":1776,"parent":0,"menu_order":0,"template":"","main-categories":[25,27],"class_list":["post-1649","news","type-news","status-publish","has-post-thumbnail","hentry","main-categories-business","main-categories-irrigation"],"yoast_head":"\nBucknerSuperior introduces new name, logo and website - Irrigation & Lighting<\/title>\n<meta name=\"description\" content=\"BucknerSuperior, a manufacturer in the irrigation industry, unveiled a new brand identity, Superior, reflecting the company\u2019s values.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/innovativepixel.com\/IGIN\/news\/bucknersuperior-introduces-new-name-logo-and-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BucknerSuperior introduces new name, logo and website\" \/>\n<meta property=\"og:description\" content=\"BucknerSuperior, a manufacturer in the irrigation industry, unveiled a new brand identity, Superior, reflecting the company\u2019s values.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/innovativepixel.com\/IGIN\/news\/bucknersuperior-introduces-new-name-logo-and-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Irrigation & Lighting\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-23T22:50:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/innovativepixel.com\/IGIN\/wp-content\/uploads\/2021\/12\/bucknersuperior-introduces-new-name-logo-and-website.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"467\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/innovativepixel.com\/IGIN\/#organization\",\"name\":\"Irrigation & Lighting\",\"url\":\"https:\/\/innovativepixel.com\/IGIN\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/innovativepixel.com\/IGIN\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/innovativepixel.com\/IGIN\/wp-content\/uploads\/2021\/12\/Irrigation-and-Lighting-LogoNoTag.jpg\",\"contentUrl\":\"https:\/\/innovativepixel.com\/IGIN\/wp-content\/uploads\/2021\/12\/Irrigation-and-Lighting-LogoNoTag.jpg\",\"width\":1117,\"height\":178,\"caption\":\"Irrigation & Lighting\"},\"image\":{\"@id\":\"https:\/\/innovativepixel.com\/IGIN\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/innovativepixel.com\/IGIN\/#website\",\"url\":\"https:\/\/innovativepixel.com\/IGIN\/\",\"name\":\"Irrigation & Lighting\",\"description\":\"The business and technology magazine for contractors\",\"publisher\":{\"@id\":\"https:\/\/innovativepixel.com\/IGIN\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/innovativepixel.com\/IGIN\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/innovativepixel.com\/IGIN\/news\/bucknersuperior-introduces-new-name-logo-and-website\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/innovativepixel.com\/IGIN\/wp-content\/uploads\/2021\/12\/bucknersuperior-introduces-new-name-logo-and-website.jpg\",\"contentUrl\":\"https:\/\/innovativepixel.com\/IGIN\/wp-content\/uploads\/2021\/12\/bucknersuperior-introduces-new-name-logo-and-website.jpg\",\"width\":700,\"height\":467,\"caption\":\"superior irrigation industry values\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/innovativepixel.com\/IGIN\/news\/bucknersuperior-introduces-new-name-logo-and-website\/#webpage\",\"url\":\"https:\/\/innovativepixel.com\/IGIN\/news\/bucknersuperior-introduces-new-name-logo-and-website\/\",\"name\":\"BucknerSuperior introduces new name, logo and website - 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